My creative practice focuses on designing through empathy, curiosity, and collaboration. Working at the intersection of social science and design, I use diverse research methods such as ethnography, interviews, design-led workshops, visual maps, and speculative artefacts.
It allows me to re-imagine entire systems and individual experiences, and to involve others in this process. Currently I work as part of the NHS Digital Service in Scotland, where I explore how design-led innovation can address complex issues around health and care.
Competent in planning and conducting primary research using qualitative methods such as interviews, ethnography, workshops, co-design, and engagement tools. Knowledge of research ethics. Confident in analysing and synthesising research data.
Good at analysing research data and translating insights into actionable recommendations and design directions for other teams. Experienced in using design to visualise research insights, to engage users, to develop concepts, or to prototype, test, and iterate ideas.
Strategic thinker and reflective design practitioner. Knowledge of and experience in iterative design processes, human-centred design, strategic design, business model innovation, and design-led innovation.
Knowledge of how human beings are shaped by and interact with their social, cultural, digital, and physical environments. Good at using critical thinking and sociological imagination - aware of the relationship between individual experience and wider society.
Good writing, public speaking, and presentation skills. Confident graphic designer working in print, digital, and 3D using Adobe Creative Suite to produce prototypes, exhibitions, visual maps, user journeys and personas, digital prototypes, or service blueprints.
Thrive in multi-disciplinary teams. Experienced facilitator of co-design workshops and participatory design. Confident in working alongside a wide range of stakeholders including people with physical and learning disabilities, people from diverse backgrounds and cultures, experts and senior management.
Sep 2008 - Jun 2009
I provided care and company for someone living with cerebral palsy and epilepsy while sharing her home, countless cups of tea, and - after a little encouragement - an active life and a love for beautiful, buzzing London.
Sep 2011 - Jun 2014
MA Anthropology and Sociology
The University of Glasgow | First Class
I gained theoretical knowledge and practical experience of designing and conducting ethical research projects using ethnography, interviews, and focus groups. I collected and analysed quantitative and qualitative research data, critically evaluated it, and compared it to wider literature. Moreover, I developed critical thinking and a sociological imagination of relating individual biographies to a larger picture of culture, contexts, and systems.