Enterprise Pathway is a competitive process, and includes an interactive workshop and seminar series led by experienced entrepreneurs; an intensive training weekend on business skills, team building, and idea generation; and a final pitch of a business idea and plan. Together with my team, I developed the business idea, case, plan, pitch and branding for “Droplet”. The Droplet business idea is centred on providing a rental service within the obsolescent umbrella market. Droplet was awarded Runner-Up in the final, from over 120 participants in total. I designed and led two workshops to refine the Droplet business model and service design.
The idea is to station self-service vending machines stocking robust, durable umbrellas in strategic locations throughout the city centre and popular tourist destinations. There are two distinct target markets for this service: companies looking for local advertising space, and end-customers of the rental service, e.g. tourists, commuters, and shoppers. Droplet could provide a convenient solution to carrying large umbrellas on a daily basis just to be prepared for unexpected weather conditions. It provides quality umbrellas able to withstand volatile weather for a fraction of the cost of even discount umbrellas.